Archive | January 20, 2010

Disney really needs to fire its ad executives.

If you have spent any time at all watching TV shows or movies on Hulu lately, you probably have come across a long-format commercial for Disney Blu Ray.  The tagline for this commercial is “Create New Memories”, and it directs you to this website.  I tried to find a version of the commercial that I could post in my blog, but, after diving into the equally scary worlds of Disney and YouTube, this video was the closest I could find.

I should probably mention that I came across this ad repeatedly while watching anime that is rated–oh, wait, my parents read this blog–let’s just say it’s rated a bit higher than the standard family friendly fair.

So, here’s the thing.  I grew up in the age of the VCR.  I remember watching movies with my family and friends, but I don’t remember a single instance of watching a particular movie in a particular location with anybody in particular. Wait, that’s not true, I did insist my parents rent “The Princess Bride” every time I got to choose the movie or we had a sleepover, but that’s only because my Mom put her foot down and said no more.

I do remember playing outside, or playing dolls/dinosaurs with my friends. (Amber was always a dinosaur when we played Barbies, her choice)  I remember reading books, like Anne of Green Gables, The Secret Garden, A Little Princess, The Little House on the Prairie box set, Island of the Blue Dolphins and A Wrinkle in Time.  I even remember reading more obscure titles, like The Diamond in the Window or I Spent My Summer Vacation Kidnapped Into Space .  And those are just the titles I can remember off the top of my head.  If I thought about it, I could come up with a much longer list.  I remember family vacations, including a road trip to Bear Lake via Wendover. (For those of you unfamiliar with Utah geography, Bear Lake straddles the Utah/Idaho border, and is very close to Wyoming.  Wendover straddles the Utah/Nevada border on I-80. Basically, we started a road trip to points east by driving 120 miles west.)  I have fond memories of singing songs and playing games, but not of watching movies.

Now, don’t get me wrong, I love Disney movies, especially the animated ones that were released during the 90’s.  I remember walking to the movie theater to see “The Lion King”, but it’s not one of my top 100 favorite memories.

I know that Disney is all about making money under the guise of family entertainment, but please, don’t reduce the American family to a group of individuals who does nothing together except watch TV. (Yes, I am aware there are families like that.  Leave me alone.)  If the memories of the rising generation are all about watching “Up” or “Cars” on Blu-Ray, than we as a society don’t deserve to continue.

I have never once waxed nostalgic about watching “Alf” or “Punky Brewster” even though those were my favorite shows as a kid.  I don’t remember a single movie of my early childhood (except Princess Bride), even though I now know there were some amazing Jim Hansen kids movies put out during the early to mid 80’s.

Disney, please re-think this ad campaign.  “Create New Memories” is a great tag line–please use it for one of your parks. Movies and TV do not equal memories.

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